A reputation is something very hard to create and very easy to ruin.
Hard work, honesty, and a focused intent can build a strong and reliable reputation. Making the right choices simply because they must be made and avoiding the "easy" route every time helps to build a powerful, independent, and solid reputation. It can take a life time of hard work to maintain a good and decent reputation, but only a few bad decisions to destroy any hope of having others trust who you really are.
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